Pricing that grows with your catalog

Track how AI models talk about your products, fix the products that are missing, and ship the action items that get you recommended. Every plan states its numbers.

Save 20% on annual

Business

Find your first gaps. For a single store that wants to see how AI models answer about its best sellers.

$63/ month

$758 billed annually

50prompts
20products
15action items
  • 50 prompts tracked a month on Gemini and ChatGPT
  • Weekly monitoring, 800 AI answers a month
  • 20 products optimized a month
  • 5 collections optimized a month
  • 15 tailored action items a month
  • Catalog analysis and the brand-aware agent
  • Email support
Try free for 7 days
7 daysfree trialNo charge until day 8. Cancel anytime.

Scale

Run the whole catalog. For large catalogs that need bulk fixes across all four models.

$399/ month

$4,790 billed annually

200prompts
80products
70action items
  • Everything in Growth, plus
  • 200 prompts tracked a month, Claude added
  • Twice a week monitoring, 6,400 AI answers a month
  • 80 products optimized a month
  • 20 collections optimized a month
  • Bulk product audit and bulk AI optimization
  • 70 tailored action items a month
  • Priority email support
Start with Scale
30 daysmoney-back guaranteeNot satisfied? Full refund, no questions asked.

Custom

Build your own plan. Pick how many models, prompts and products you track; the price follows.

Built around your catalog, models and markets

>350prompts
>200products
>120action items
  • Everything in Scale, plus
  • Flexible pricing: set your own number of models, prompts and products, and scale them up any time
  • Daily monitoring, >42,000 AI answers a month
  • Google AI Overview, Google AI Mode, Copilot, Grok, Muse and Mistral on request
  • Multiple brands, stores, markets and languages
  • >200 products optimized a month
  • >40 collections optimized a month
  • >120 tailored action items a month
  • Dedicated Slack channel with a 24/7 AI strategy agent
  • Human onboarding
Talk to sales
30 daysmoney-back guaranteeNot satisfied? Full refund, no questions asked.

Compare plans

Prompts are what we watch, products are what we fix, action items are what we ship. Every allowance below is a number.

Compare the allowances and support included in each plan
Business$63 / moTry free for 7 daysMost popularGrowth$199 / moStart with GrowthScale$399 / moStart with ScaleCustomCustom pricingTalk to sales
AI visibility
Pricing model
Fixed plan
Fixed plan
Fixed plan
Flexible: priced on the models, prompts, products and markets you choose
Tracked prompts / month
50
150
200
>350you set the number
AI models
Gemini, ChatGPT
Gemini, ChatGPT, Perplexity
Gemini, ChatGPT, Perplexity, Claude
Gemini, ChatGPT, Perplexity, Claudeadd Google AI Overview, Google AI Mode, Copilot, Grok, Muse and Mistral; you choose which
Monitoring
Weekly
Twice a week
Twice a week
Daily
AI answers a month
800
3,600
6,400
>42,000
Catalog
Products optimized a month
20
40
80
>200you set the number
Collections optimized a month
5
10
20
>40
Bulk audit and bulk optimization
—
—
Included
Included
Brands, stores, markets and languages
1
1
1
Multiple
Tailored action items
Tailored action items a month
15
50
70
>120
Return
Benchmark ROI, year one
1.3×
2.1×
2.1×
10×with the proactive Slack agent running strategy
Onboarding and support
Setup
Self-serve
Self-serve
Self-serve
Human onboarding
Support
Email
Priority email
Priority email
Dedicated Slack channel with a 24/7 AI strategy agent
Contract
Monthly or annual
Monthly or annual
Monthly or annual
Monthly or annual
Money-back guarantee
7-day free trial
30 days
30 days
30 days

Business

$63 / mo

Try free for 7 days
AI visibility
Pricing model
Fixed plan
Tracked prompts / month
50
AI models
Gemini, ChatGPT
Monitoring
Weekly
AI answers a month
800
Catalog
Products optimized a month
20
Collections optimized a month
5
Bulk audit and bulk optimization
—
Brands, stores, markets and languages
1
Tailored action items
Tailored action items a month
15
Return
Benchmark ROI, year one
1.3×
Onboarding and support
Setup
Self-serve
Support
Email
Contract
Monthly or annual
Money-back guarantee
7-day free trial
Most popular

Growth

$199 / mo

Start with Growth
AI visibility
Pricing model
Fixed plan
Tracked prompts / month
150
AI models
Gemini, ChatGPT, Perplexity
Monitoring
Twice a week
AI answers a month
3,600
Catalog
Products optimized a month
40
Collections optimized a month
10
Bulk audit and bulk optimization
—
Brands, stores, markets and languages
1
Tailored action items
Tailored action items a month
50
Return
Benchmark ROI, year one
2.1×
Onboarding and support
Setup
Self-serve
Support
Priority email
Contract
Monthly or annual
Money-back guarantee
30 days

Scale

$399 / mo

Start with Scale
AI visibility
Pricing model
Fixed plan
Tracked prompts / month
200
AI models
Gemini, ChatGPT, Perplexity, Claude
Monitoring
Twice a week
AI answers a month
6,400
Catalog
Products optimized a month
80
Collections optimized a month
20
Bulk audit and bulk optimization
Included
Brands, stores, markets and languages
1
Tailored action items
Tailored action items a month
70
Return
Benchmark ROI, year one
2.1×
Onboarding and support
Setup
Self-serve
Support
Priority email
Contract
Monthly or annual
Money-back guarantee
30 days

Custom

Custom pricing

Talk to sales
AI visibility
Pricing model
Flexible: priced on the models, prompts, products and markets you choose
Tracked prompts / month
>350you set the number
AI models
Gemini, ChatGPT, Perplexity, Claudeadd Google AI Overview, Google AI Mode, Copilot, Grok, Muse and Mistral; you choose which
Monitoring
Daily
AI answers a month
>42,000
Catalog
Products optimized a month
>200you set the number
Collections optimized a month
>40
Bulk audit and bulk optimization
Included
Brands, stores, markets and languages
Multiple
Tailored action items
Tailored action items a month
>120
Return
Benchmark ROI, year one
10×with the proactive Slack agent running strategy
Onboarding and support
Setup
Human onboarding
Support
Dedicated Slack channel with a 24/7 AI strategy agent
Contract
Monthly or annual
Money-back guarantee
30 days

What they are

Fixes and content the agent picks for your store each month: blog posts and evergreen pages, page rewrites, FAQs, JSON-LD structured data, HTML sitemaps, AGENTS.md, collection audits and Knowledge Base enrichment

Benchmark store

$120 average order, 3% conversion, 1.8× lifetime value, 55% gross margin. Your numbers will differ; we'll run them with you.

Questions

Can I try Swap Discovery before paying?

Yes. Business comes with a 7-day free trial. You connect your store, we run the first analysis, and nothing is charged until day 8. Cancel before then and you pay nothing.

What if I'm not satisfied?

Growth, Scale and Custom come with a 30-day money-back guarantee. If Swap Discovery isn't working for you in your first 30 days, tell us and we refund the full amount, on monthly or annual billing. Business uses the 7-day free trial instead, so nothing is charged until day 8.

What is a tailored action item?

One piece of work the agent chooses for your store based on what the tracking shows: a blog post or evergreen page, a rewrite of a page that models skip, an FAQ set, JSON-LD structured data, an HTML sitemap, an AGENTS.md file, a collection audit or a Knowledge Base enrichment. Each is delivered ready for your approval.

How are products counted?

Every product in your catalog is analyzed on every plan. A product counts toward your allowance when we generate and apply optimizations for it in a given month. Business covers 20, Growth 40, Scale 80 and Custom 200, with larger catalogs sized on request.

What if I need more than my plan includes?

Move up a plan; each step roughly doubles the catalog and adds an assistant. Custom catalogs beyond 200 products are sized with your account team.

How does Custom pricing work?

Custom is a plan you build. It includes all four models with daily monitoring, multiple brands, stores and markets, and the Slack agent; you decide how many prompts, products and markets to track, and the price is built from those numbers. You can raise any of them during the term. Talk to us and we'll configure it together on a call.

Which AI models do you track?

Gemini and ChatGPT on Business, Perplexity from Growth, Claude from Scale. Custom can add Google AI Overview, Google AI Mode, Copilot, Grok, Muse and Mistral on request.

Who does the work?

The product does. Audits, optimizations, content and Action Plans are generated in-product and pushed for your approval. Custom adds a dedicated Slack channel with a 24/7 AI strategy agent that answers questions and runs work on demand. Humans handle onboarding.

Is there a discount for annual billing?

Annual billing saves 20% on Business, Growth and Scale, and lowers the monthly price on Custom plans.

Can I cancel?

Monthly plans cancel anytime and end at the close of the billing period. Annual plans run to the end of the term.

See what AI models say about your products

Connect your store and get the first analysis in minutes. No charge for 7 days.

Try free for 7 days