Vizby · Case Study · Mattress Retail, NYC and New Jersey
How The Sleep Loft Got Named in 355 of 400 AI Answers
Named in 355 of 400 AI answers about where to buy a mattress near you, up from 267 on the same set of questions.
The Sleep Loft runs multi-brand mattress showrooms across Manhattan, Brooklyn and New Jersey. Their buyers ask an assistant where to try a specific mattress model near them, and the answer names a handful of places. Vizby tracks 100 of those questions across ChatGPT, Claude, Gemini and Perplexity. Every figure below comes from that tracker.
ChatGPT mention rate
from 70% at the start, on a prompt set twice the size
Answers won
answer slots that went from not naming them to naming them
Of mentions in position 1 or 2
353 of 355, average position 1.5
Pages of their site cited by AI
distinct URLs surfaced, up from 137
Reading the numbers
100 questions run against four engines is 400 answer slots per measurement run. A “win” is an answer slot that names The Sleep Loft. Engine visibility scores compare the first tracked run with the latest. Everything counted across the 400 answer slots compares the first full run of the expanded 100-question set with the latest, so those gains are measured on identical questions.
The Numbers
Where it started and where it stands
Ten measures, first tracked run against the latest. Three engines gained double-digit points, every blind spot in the tracked set was cleared, and across 65 measurement runs not one answer described them negatively.
| Measure | Was | Now | Change |
|---|---|---|---|
| ChatGPT visibility scoreon a question set twice the original size | 70 | 100 | +30 pts |
| Claude visibility scorenames them in 99 of 100 tracked questions | 74 | 99 | +25 pts |
| Gemini visibility scorethe largest single engine gain, most of it before the question set doubled | 23 | 97 | +74 pts |
| Answers naming themof 400 answer slots, 100 questions across 4 engines | 267 | 355 | +88 |
| Questions won on all four enginesevery engine names them for the same question | 22 | 59 | 2.7x |
| Questions no engine answered with themcomplete blind spots in the tracked set | 2 | 0 | cleared |
| Answers citing thesleeploft.comthe site is the source, not just a name in the text | 165 | 212 | +28% |
| Their share of all citations shown538 of 3,041 links across every tracked answer | 13.1% | 17.7% | +4.6 pts |
| Distinct pages of their site citedhow much of the catalog AI can actually reach | 137 | 197 | +44% |
| Negative mentionsacross all 65 measurement runs | 0 | 0 | held |
What Moved
88 answers flipped to naming them
The same 400 answer slots, before and after, measured from the point the question set doubled to 100. ChatGPT accounts for half the gain, and Perplexity, the hardest engine in the category, moved 21. Gemini shows only 3 here because it had already climbed from 23 to the mid-nineties before the harder questions were added, which is the move recorded in the table above.
- ChatGPT55 → 100+45
- Perplexity38 → 59+21
- Claude80 → 99+19
- Gemini94 → 97+3
Out of 100 tracked questions per engine.
Coverage
Answered in every market, and against every brand they carry
A retailer only benefits from AI visibility where it actually trades, and only for the products people ask for by name. Both breakdowns come from the same 100 questions, split by what the question mentioned.
Showroom coverage
Every market they trade in is answered
Mention rate by the neighbourhood named in the question. Eleven markets, none below 82%, and Livingston answered on every engine every time.
- Livingston NJ100%Livingston NJ100%
- Iselin NJ95%Iselin NJ95%
- Jersey City NJ92%Jersey City NJ92%
- Upper East Side90%Upper East Side90%
- Woodbridge NJ90%Woodbridge NJ90%
- Chelsea88%Chelsea88%
- Downtown Brooklyn88%Downtown Brooklyn88%
- Greenpoint85%Greenpoint85%
- Paramus NJ85%Paramus NJ85%
- Red Bank NJ85%Red Bank NJ85%
- Midtown Manhattan82%Midtown Manhattan82%
Brand coverage
Attached to the brands people actually ask for
Mention rate by the mattress brand named in the question. Thirteen national brands, six of them answered above 90%, and the weakest still answered in two thirds of cases.
- Helix100%Helix100%
- Nolah100%Nolah100%
- Casper97%Casper97%
- DreamCloud97%DreamCloud97%
- Birch96%Birch96%
- WinkBeds93%WinkBeds93%
- Leesa88%Leesa88%
- Nectar86%Nectar86%
- Bear84%Bear84%
- Puffy84%Puffy84%
- Avocado81%Avocado81%
- Brooklyn Bedding78%Brooklyn Bedding78%
- Naturepedic68%Naturepedic68%
The Citation Layer
More of the site is being cited, and more of it is reachable
538 citations point at thesleeploft.com, up from 402. Location and brand landing pages carry more than half of them, and their blog content carries 59 citations on its own.
538 citations pointing at their own domain, by page type.
Citations pointing at their own domain
Distinct pages of the site AI reached into
Collections audited across the store catalog
Citations pointing at their blog content
See how often AI names your brand
The same test that produced this case study runs against your store, and shows which buying questions you already win and which ones your competitors own.